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Society & MediaResearch paperSource analysis

Change the rating scale, change the AI verdict

Across political, sentiment and toxicity tasks, changing one scale feature shifted about one in five category assignments. The unreviewed audit warns against treating LLM scores as stable measurements.

By The Impact of AI Editorial Desk•Released 17 October 2026 at 04:03 BST•4 min full report · 1 min summary•1 source · view evidence

The short version

What happened
The experiment crossed two formats, four scale lengths, two signs, three tasks, two prompting strategies and five models.
Who it affects
A person or post could be placed in a different risk, sentiment or political category because an analyst changed the numbering rather than the underlying text.
What remains unproven
Unreviewed preprint; three English-language datasets and constructs; five model versions; no evidence that one scale is universally correct or that every downstream decision changes.

Keep in mind

Unreviewed preprint; three English-language datasets and constructs; five model versions; no evidence that one scale is universally correct or that every downstream decision changes.

Source analysis · 1 linked source. Primary analysed source date: 15 October 2026.

Read the full report · 4 min The evidence, methods, implications and limitations

A scoring choice moved roughly one verdict in five

Language models did not give stable text scores when researchers changed only the ruler used to ask the question. In an unreviewed experiment, switching between continuous and ordinal scales changed the assigned low, middle or high category for 18.8% of texts. Changing the number of points changed 18.2%, while moving between signed and unsigned scales changed 20.3%. Average normalised-score shifts were about a tenth of the full scale. For a moderation team or social-science project, that is large enough to alter which posts, parties or people appear extreme.

The design crossed two formats, four lengths—3, 5, 11 and 21 points—and signed versus unsigned numbering. Researchers repeated those conditions for political leaning, movie-review sentiment and toxicity, under zero-shot and rubric prompts, using five proprietary and open models. The English-language datasets contained 1,700 media-bias texts, 5,000 movie reviews and 5,000 toxicity examples. This is a systematic sensitivity test, not a claim that every model decision is wrong.[1]

Toxicity was especially vulnerable to the ruler

Toxicity produced the biggest category changes: between 29% and 40% depending on which scale feature moved. On continuous scales, changing the sign altered 24.4% of categories, compared with 16.3% on ordinal scales. The paper suggests one reason is conceptual. Political leaning and sentiment run between two opposing poles, while toxicity is a one-directional construct from absence to greater presence. A signed scale may tempt a model to treat zero as the boundary for harmlessness even when the verbal labels imply something else.

More points reduced the numerical effect of switching formats, but did not make the resulting categories more stable: 18.2% to 20.1% still changed at every scale length. A written rubric also failed to reduce sensitivity relative to a zero-shot instruction. Extra reasoning helped a little for three open models, but the improvements were small and inconsistent. The audit therefore challenges a familiar comfort: a detailed prompt can make a measurement look disciplined while leaving the result dependent on arbitrary scale design.[1]

The distinction that matters

Three scale edits, three routes to a different category

Each comparison changed one prompt feature while holding the task, text and other scale features fixed.

Format

Continuous ↔ ordinal

18.8% switched category

Range

3, 5, 11 or 21 points

18.2% switched

Sign

Signed ↔ unsigned

20.3% switched

Percentages are averages across the study's tasks, prompts and models; toxicity was more sensitive than political leaning or sentiment. Source: arXiv

This is a robustness warning, not a universal error rate

The study compares each model with itself under minimally different prompts; it does not show that the new category is less accurate than the old one. Human labels were used for descriptive comparison, not as a complete causal explanation of why scores moved. Only three tasks, three English datasets and five current models were tested. Political categories were heavily concentrated in the middle, sentiment was more polarised, and toxicity had its own class distribution, so part of the difference may come from those datasets rather than the underlying concept alone.

No funding or competing-interest statement appears in the accessible preprint. Before an institution uses LLM scores to flag abuse, measure ideology, rank applicants or compare populations, it should report the exact scale wording and rerun the analysis with plausible alternatives. Decisions that change under a defensible relabelling need human review or a more stable measurement method. Confidence would rise with preregistered replication across languages, domains, model versions and human-designed scales, plus tests of downstream decisions rather than scores alone. The finding is not that numeric prompts are useless; it is that their apparent precision can conceal a fragile choice of ruler.[1]

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What this means for people

  • A person or post could be placed in a different risk, sentiment or political category because an analyst changed the numbering rather than the underlying text.

Global context

The models are used internationally, but the experiment's English datasets do not establish how translated labels, culturally specific toxicity or local political spectra behave.

What the evidence does not yet show

  • Unreviewed preprint; three English-language datasets and constructs; five model versions; no evidence that one scale is universally correct or that every downstream decision changes.

What to watch next

  • Independent multilingual replication, stable results across model updates, preregistered scale choices and audits of real moderation or policy decisions.

Living evidence record

Impact record IAI-0WBQVC6

Explore the full tracker

Evidence stage

Studied

Confidence

Supported

Reporting basis

Source analysis

Independent or research support

Present

Record status

Monitoring

Last checked

17 October 2026

Source trail

1 direct source across 1 source type.

People impact

Documented in this record.

Uncertainty

Limits and next checks are explicit.

Stages describe the evidence available—not whether a technology is good or bad. See the public method.

Single-source reporting disclosure

This record analyses one direct source. It can establish what arXiv published or reported, but it is not independent corroboration of every performance claim or predicted outcome. The confidence label will change only when broader evidence is added.

Evidence trail

Sources used for this report

Links checked 17 October 2026

1arXiv• Research paper• 15 October 2026• SingaporeChange the Number, Change the Answer: Assessing Rating Scale Sensitivity in LLM-Based Text ScoringUnreviewed preprint submitted 15 October 2026. The paper evaluates five language models on three English-language public datasets. No funding or competing-interest statement appears in the accessible paper.
Research question, topics and regions

How format, range and sign of a rating scale change LLM-based scores for political leaning, sentiment and toxicity

Topics: Content moderation · Political analysis · Measurement · LLM evaluation · Research methods

Regions: Global · Asia

This report is labelled source analysis. We summarise and analyse source material in our own words; company statements remain attributed claims until independently supported. Translated summaries preserve the meaning of the original source and link back to it. Read our editorial standards.